Websites today are a lot more like software than static pages of text and pictures. Web developers use CMS (Content Management Systems) for building websites (e.g. this site uses WordPress).   There are dozens of website CMS applications

Like any software, you must continuously update it.  The site that’s visible to the public might not change but the CMS in the background must continuously patch security holes and improve features as the internet evolves.  Most CMS have a very simple upgrading methodology.  Some are automatic.

If the look of your site doesn’t change, there is a downside as well.  A CMS makes it so easy to change/update/improve a website that it’s expected.  It’s shows that your company and/or you are alive.  Google ranks your page, in part, by how recently the pages have changed.  It doesn’t have to be a big change.  Sometimes I just go through my site and improve grammatical stuff’n’stuff. ( I’ll fix that later).

I was looking at the WordPress support pages recently and found a couple of jewels. for my own benefit and for potential clients I’ll post the WordPress calendar.

WordPress CMS Calendar

January
  • Upgrade or Update WordPress
  • Check for new Plugins
  • Add New Content
February
  • Add New ContentClean out Plugins
  • Check Site Statistics
  • Check Site’s Link Popularity and Search Engine Ranking
  • Backup Database and Site
March
  • Clean up and/or Try New Theme
  • Review Content and Check Links
April
  • Clean Out or Update Graphics and Photographs
  • Add New Content
  • Check Site Statistics
  • Submit Site to Search Engines
  • Backup Database and Site
May
  • Check for Dead Links
  • Add New Content
June
  • Add New Content
  • Check Site Statistics
  • Check Site’s Link Popularity and Search Engine Ranking
  • Backup Database and Site
July
  • Upgrade or Update WordPress
  • Check Advertising
  • Add New Content
August
  • Check for New Plugins
  • Clean Out Old Plugins
  • Add New Content
  • Check Site Statistics
  • Backup Database and Site
September
  • Clean or Renew Themes
  • Validate Web Pages and CSS
  • Add New Content
  • Submit Site to Search Engines
  • Check Advertising
October
  • Optimize Web Pages and CSS
  • Add New Content
  • Check Site Statistics
  • Backup Database and Site
November
  • Add New Content
  • Check Site’s Link Popularity and Search Engine Ranking
December
  • Check Site Statistics
  • Add New Content
  • Backup Database and Site

The table has been adapted from here:  http://codex.wordpress.org/WordPress_Site_Maintenance